Rockwall Real Estate Market Update July 2025
Hey there, Rockwall—this is your real estate market update for July.
But not the kind that makes your eyes glaze over with national headlines and economic jargon.
Because what’s happening here—in Rockwall, Heath, Fate, Royse City, and McLendon-Chisholm—doesn’t always match what you hear on the news.
And look, I get it.
A real estate market update? Wow. Can’t wait to fall asleep with my eyes open.
But hear me out—this is the stuff that actually matters.
And like every video, I’m going to give you a teaser to stick around to the end, and this one is worth it. I have a stat at the end that tells us what the market is demanding right now.
Whether you’re a homeowner trying to time the market, or a renter wondering if it’s finally time to buy, this update is for you.
Because understanding what’s really going on in your neighborhood?
That’s not boring.Nah. That’s smart.
Let’s get into it.
Today, we’re breaking the market down into three phases:
What the overall Rockwall County housing market is doing,
What’s happening in the luxury market, that’s homes over $700,000,
And finally, a look at the new construction market and what it might be telling us about where we’re headed next.
So let’s start at the top.
The median sales price in Rockwall County is sitting at $426,250. That’s up 0.3% from last year. And I know—0.3% doesn’t sound like much. But in a world where home prices were soaring one year and sliding the next, even flat is kind of a story. It’s telling us the market is holding.
Now, here's where things get a little more interesting.
We have 1,342 homes for sale right now. That’s a 37% increase over last year. So buyers? You've got more options. Sellers? You’ve got more competition.
Of those, 404 are new listings this month, which is up about 12% compared to this time last year. So homes are coming to market—just maybe not the ones buyers want most. (We’ll come back to that when we get to the new construction section.)
Now let’s talk momentum.
Pending sales—that is, homes that went under contract—are up 8.7%, with 199 homes going pending in June. And even though it feels slow out there, the number of closed sales is up too:
214 homes closed last month. That’s a 13.2% increase from last year.
So we’re not in a frozen market. Buyers are moving. Just... more carefully.
Here’s the part that probably feels truer to the average seller’s experience:
Median days on market is now 43 days, up 19% from last year. And the average?
A much higher 68 days. Which makes sense. The outliers—the overpriced listings, the oddball properties—are sitting longer and dragging that average up.
And speaking of pricing strategies...
Homes are now selling for about 94.6% of their original list price. That means if you list at $500,000, on average, you’re selling somewhere around $473,000.
And finally, let’s talk absorption.
We are now sitting at 6.8 months of supply—that’s a 28% increase from last year. Which, in real estate speak, technically puts us into a buyer’s market. But we’re not in a free fall. We’re in what I’d call a "negotiation market." Buyers want deals. Sellers want their money. And somewhere in the middle…deals are still getting done.
Okay, so that’s the big picture. But now let’s zoom in.
Because if you're shopping—or selling—in the $700,000 and up range, you're playing a very different game. And the numbers? They’ve got a story of their own.
The median sales price is $799,990 and the average is $959,594. So let’s stop right there and dig into this stat a little more.
The median sale price—meaning the exact middle of the pack—was $799,990. But the average sale price?
A whopping $959,594.
That’s a difference of nearly $160,000.
And since these are actual sales—not listings—it tells us something important about buyer behavior, not just seller ambition.
When the average is that much higher than the median, it means a decent number of higher-end homes actually sold. Like, real people bought them. These weren’t just million-dollar listings sitting on the sidelines. They were homes that closed.
But here’s the nuance: the fact that the median is still hovering around $800,000 tells us that the typical luxury buyer is still shopping in that more middle-of-the-road price range. What bumps the average so much higher is the presence of a few very expensive outliers—luxury homes that sold well above the norm.
So what does this mean in the grand scheme?
It means the market last month wasn’t just active at the entry and mid-level tiers. There was real movement at the top. Ultra luxury buyers are stepping into the game.
It doesn’t necessarily mean the entire market is shifting to ultra luxury. But it does mean the upper tier is participating. That can be a sign of renewed confidence in the market—because high-end buyers tend to be more discretionary. If they're buying, it’s because the conditions felt right to them.
So in short:
The luxury market's core activity is still centered around $800K.
But a handful of luxury closings pulled the average up, showing there's life at the top.
Here’s how the rest of the luxury picture shakes out:
New listings in the luxury market are up 42.7% from last year, with 107 homes over $700,000 hitting the market in June.
Pending sales are up too—50 luxury homes went under contract, a 51.5% jump compared to this time last year.
Median days on market for luxury listings is Just 31 days—that’s 40% faster than last year.
We saw 31 luxury homes close in June, up 6.9% year-over-year.
And here’s a stat worth noting: luxury homes sold for 98.1% of their original list price—a stronger margin than the broader Rockwall County market. Sellers in this price range are pricing better… or negotiating less.
Now, not everything is sunshine and instant closings.
The luxury market currently has 10 months of supply—which is a lot. That’s well into buyer’s market territory. So even with strong activity, there’s still more supply than demand at the top.
So we’ve looked at the overall market, and the luxury segment.
Now let’s talk about the piece that’s quietly reshaping everything else in Rockwall County: new construction.
The median sales price for a newly built home is $462,450—that’s up a sharp 16.8% from this time last year. So not only are builders holding their prices, they’re raising them. Confident much?
We currently have 451 new homes on the market—that’s a 25.3% increase over last year. And new construction now makes up 34% of all active listings.
But here’s the catch:
That 34% only includes what’s listed. It doesn’t count the shadow inventory—homes that are finished or nearly finished, but haven’t hit the MLS yet. So the actual supply? It’s likely much higher.
In June alone, builders added 112 new listings to the market. And of the 199 homes that went under contract last month,
80 were new builds.
That means 40% of pending sales in Rockwall County came from the new construction side of the market.
Let’s pause there for a second:
New homes make up 34% of inventory… but account for 40% of pending sales.
That’s a sign that new construction is outpacing resale when it comes to capturing buyer interest. And it’s not by accident. Builders are adapting quickly—using incentives, price adjustments, and better marketing to move their inventory.
But they’re not exactly moving fast.
The median days on market for new construction homes is now 87 days. That’s up 70.6% from this time last year.
So yeah—builders might be smiling on the outside, but on the inside? Probably sweating just a little.
In June, 77 new homes closed, which made up about 33% of all sales last month—nearly identical to their share of inventory. So they’re holding their ground.
But pricing is where you really see the strategy.
New construction homes sold for about 92% of their original list price—lower than resale or luxury homes. And that doesn’t include the concessions builders are offering behind the scenes—like rate buy-downs, closing cost credits, or throwing in upgraded appliances. So the real discount? Probably even deeper.
And right now, there’s 5.4 months of supply of listed new construction inventory.
But again—remember the shadow inventory. Builders often don’t list everything, especially if it’s not move-in ready yet. So the supply might feel tighter than it really is... until it isn’t.
So what is the new construction market telling us about what’s coming next?
[Go back to full screen of me talking and remove graph from screen]
It's showing us who's willing to adjust first.
Builders are nimble. They can change prices, offer incentives, and launch inventory as needed. And the fact that they’re gaining market share in pendings tells us they’re not just reacting—they’re getting aggressive.
And when builders move first?
The rest of the market usually follows.
Before we wrap, there’s one stat I haven’t mentioned yet—and it’s the one I think a lot of people overlook:
131 homes in Rockwall County went off the market last month without selling. That’s 10% of our current inventory. That’s kind of a lot.
That includes homes that expired, were withdrawn, or were cancelled.
In other words, they were listed, they didn’t sell—and the sellers gave up.
And these weren’t fringe listings either. The median size of these homes was 2,795 square feet, and the median price was $519,000. That’s right in the middle of the market—not luxury, not entry-level.
So what happened?
It could be pricing. It could be presentation. It could be that sellers weren’t ready to negotiate in a market where buyers are taking their time. But more than anything, it shows that not every home is selling, even in a market where pending sales are up and inventory is moving.
And that’s the bigger signal:
Buyers are out there. Closings are happening. But if a home isn’t priced right—or doesn’t match what buyers are looking for—it won’t sell. It will sit. And eventually, it will come off the market.
So the market isn’t broken. It’s just demanding precision.
Now what do we take away from all this?
The market isn’t crashing. It’s not soaring either. It’s shifting—and getting more strategic by the day.
If you’re a buyer, you’ve got more options and more leverage—especially in new construction—but the best homes still move fast.
If you’re a seller, you need more than just a sign in the yard. Pricing, presentation, and timing are everything. Otherwise, your listing could be part of that silent stat we just talked about.
This is no longer a market that rewards guessing. But it is one that rewards good decisions.
So whether you're buying, selling, or just trying to stay informed—I’m here to help you navigate it.
And if you’re Curious how these trends impact your home purchase or sale in Rockwall County, Let’s talk. I’m Jennifer Templeton. I’m a Realtor and Broker Associate with Keller Williams Rockwall. You can reach out to me by phone or text to 214-803-4444 or by email to Jennifer@TheCrestedgeGroup.com.