How to Sell Your Home in Rockwall Amidst New Construction Competition
If you’re thinking about selling your home in Rockwall, you’ve likely heard that the housing market is more complex than ever. One of the biggest challenges facing sellers today is the influx of new construction homes and the enticing incentives builders are offering to buyers.
The reality is that the market has seen a significant rise in newly built homes for sale. On a national scale, inventory levels have reached numbers we haven’t seen since 2009. This surplus is creating a highly competitive environment for anyone selling an existing home. Additionally, the resale housing market had its worst year in 30 years in 2024.
Why Is New Construction a Big Deal?
Builders are offering substantial incentives to move their inventory, making new homes an attractive option for buyers. Just looking at new construction in Rockwall County, builders are negotiating an average of 9.3% off their purchase price—a level of discounting not seen since January 2013.
Other strategies builders are using include:
Mortgage Rate Buydowns – Builders help buyers lower their mortgage rates, making homeownership more affordable.
Closing Cost Assistance – Covering a portion of closing costs to reduce buyers’ upfront expenses.
Upgrade Incentives – Offering premium features at no extra charge.
These incentives are particularly appealing to first-time homebuyers, who might otherwise purchase a resale home.
How Does This Impact You as a Seller?
The Rockwall County housing market currently has 883 homes listed for sale, with nearly 45% of those being new construction.
Median Asking Price for New Construction: $506,555
Median Asking Price for Resale Homes: $495,496
With pricing between new and resale homes being nearly identical, buyers may favor new builds with their modern features and warranties. Furthermore, the inventory of resale homes has increased by 23.4% from last year, giving buyers more choices and extending the time homes spend on the market.
How to Successfully Sell Your Home in a Competitive Market
It’s not about giving up—it’s about being strategic. Here are some key steps to position your home for a successful sale:
1. Competitive Pricing
Be realistic about the current market conditions.
Avoid overpricing; it only leads to longer market times and eventual price reductions.
Pricing competitively from the start can help generate immediate interest.
2. Highlight What Sets Your Home Apart
New homes may have modern finishes, but resale homes offer unique benefits:
Established Neighborhoods – Mature trees, larger lots, and a sense of community.
Custom Upgrades – Features like built-in shelving, unique architecture, or high-end finishes.
No Construction Delays – Move-in ready homes appeal to buyers who don’t want to wait for new builds to be completed.
3. Offer Buyer Incentives
To stay competitive, consider matching some of the incentives builders provide:
Contribute to closing costs.
Offer a mortgage rate buydown.
Include home warranties to give buyers peace of mind.
4. Professional Presentation
First impressions matter. Ensure your home is presented in the best possible light:
Stage your home to highlight its best features.
Make necessary repairs and updates to show move-in readiness.
Invest in professional photography to make your listing stand out online.
5. Comprehensive Marketing Strategy
Gone are the days when a yard sign and MLS listing were enough. Your home needs maximum exposure:
Social Media & Google Ads – Target buyers searching for homes online.
YouTube Video Tours – Showcase your home’s best features visually.
Direct Mail Campaigns – Reach potential buyers and agents in your area.
6. Stay Market-Aware
Keep track of local market trends and adjust your strategy accordingly. Knowing how many homes are selling and at what price can help you stay competitive.
7. Work With a Real Estate Expert
An experienced real estate agent can provide invaluable insights into market trends and help you navigate challenges. Professional guidance can make all the difference in selling your home quickly and for the best possible price.
Final Thoughts
Selling your home in a market flooded with new construction can be challenging, but it’s far from impossible. By pricing competitively, marketing effectively, and showcasing what makes your home special, you can attract buyers—even against the incentives of new builds.
If you’re thinking about selling your home in 2025, I’d love to be your trusted real estate resource.
Contact Jennifer Shannon Templeton with The Crestedge Group at Keller Williams Rockwall:
📞 Call or text: 214-803-4444
📧 Email: jennifer@thecrestedgegroup.com